Head over to /wrapped to enjoy the Wrapped experience and catch Spotify billboards featuring the artists, albums, and songs that defined Egypt’s “totally normal” across Cairo.Spotify has released its eagerly awaited statistics that unveil the most-streamed albums, songs and artists of the past year. Check out Spotify for Artists to learn more. With access to their own individualized Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year. Spotify has also rolled out its Wrapped creator experience for artists. Recognizing Spotify fans’ love for sharing their Wrapped Cards with their social circles, TikTok has been added to the list of platforms for Wrapped shareability which already include Snapchat, Instagram, Twitter, and Facebook. Check out Spotify For the Record for all the details on these new features. So in addition to listeners’ top artists, genres, songs, podcasts and minutes listened, the personalized Wrapped experience now includes all-new features including 2021: The Movie, Your Audio Aura, Playing Cards, and 2021 Wrapped: Blend.
Spotify has added features to enhance its fans’ experience by adding new data stories to express their year in audio. To complement these results, the Wrapped campaign and personalized user experience launch today, offering a reflection into users’ listening journey throughout the year. Furthermore, Wrapped results reveal that Spotify’s playlist “ Melouk El Scene” is the most popular genre playlist in Egypt followed by “ Aqwa Almaharagant”.
An example of this is “ Keify Keda” by Wegz with Disco Misr which took off by resonating heavily with Gen Zs across social media platforms. This genre has notably evolved in recent years from being influenced mainly by American Trap to adopting a more Mahraganat sound and lyrics that strike a closer chord with local listeners. Hip-Hop emerged as the clear winner this year, with several of the genre’s songs and artists dominating the most-streamed lists. Spotify also launched its personalized user experience and Wrapped campaign inspired by its listeners in Egypt in 2021. Today, Spotify unveils the top artists, albums, songs, playlists, and podcasts genres from the creators that helped soundtrack the year for more than 381 million users worldwide. For the third time in the Middle East and North Africa (MENA), Spotify announces 2021 Top Artists in Egypt celebrating what Egyptians have been listening to whilst recognizing the unique aspects which define ‘totally normal’ in 2021.
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